The Certified Sales Coach (CSAC) program is a professional certification designed to help participants develop the skills needed to coach sales professionals toward stronger performance, greater confidence, resilience, and sustainable results.
Unlike traditional sales training, which focuses mainly on teaching techniques and processes, this program focuses on coaching the salesperson. Participants learn how to use structured coaching conversations, reflective questioning, accountability, and practical coaching tools to help sales professionals identify performance barriers, overcome limiting beliefs, strengthen their mindset, and consistently work toward their sales goals.
The program consists of 4 live online modules, each lasting 3 hours, for a total of 12 hours of live training. It combines sales psychology, coaching methodologies, real sales scenarios, and practical coaching exercises, culminating in the Certified Sales Coach (CSAC) certification upon successful completion of the program requirements.
The Certified Sales Coach (CSAC) program is suitable for sales managers, team leaders, coaches, trainers, consultants, business owners, HR and L&D professionals, and experienced sales professionals who want to move beyond simply telling people how to sell and instead learn how to coach them to think, perform, and improve independently.